Short preview from GamesCom 2010 on The Sims Medieval brought to you by Gamers Daily News:

The game is built up from the technology used in the Sims 3 which means that you can even match the style of a carpet to the curtains, the bed spread and the upholstery on the furniture. Overall the game looks like it’s progressing well and will bring more action and adventure to the life of the Sims. I could never get into the Sims personally as I thought, ’why do I need to manage a virtual character’s life when I have my own to manage.’ Now with the addition of heroes, kingdom building and quests, it gives the game more of a goal and something to work toward instead of just a better job and a bigger house.

preview here