Advertising The Sims 3 – free trial, SimFriend and SimSidekick

http://thesims3.ea.com/images/en/logos.jpg*Update*  – Arrrggghhhh!!!! Just found out that the trial isn’t actually CAS nor part of the game…It’s SimSideKick :( :( :( Although it’s great that we’re still getting something Sims 3 related, it’s a huge letdown the way New York Times worded that article into sounding like we’ll be playing part of the game on Friday!

I don’t think it gets any better than being a Sims fan.  I just got thru reading this article over at the New York Times.  If, and IF they are reporting correctly, they stated that we’ll be seeing a free trial (OMG!) of The Sims 3 at the official website, http://www.thesims3.com.  I hope this is the case, that’d be so awesome…I may have to call in sick for work on Friday :P

Not only that, but they are also introducing little gadgets to market the game – SimFinder and SimSideKick!

Electronic Arts executives wanted the marketing campaign to showcase the new features of The Sims 3, and to get people who might not play the game to understand what it was about.

The focus of the marketing is online, and beginning Friday, Electronic Arts will begin offering three ways for consumers to play with Sims characters on the Web.

There will be a free trial available at Sims3.com and at the Sims 3 fan page on Facebook, meant for people who have never played the game before.

Another option, called SimFriend, lets visitors to the Web site pick a Sim pen pal from among 120 characters, and that pen pal will send e-mail messages. For example, a Sim might send a message asking what type of dinner she should cook for her boyfriend, and the fan picks from options like “Cook an elegant meal.” The e-mail chain would continue, tailored to the Sim’s personality and skills.

“If the Sim happens to be a kleptomaniac chef, the response you get back might be, ‘Thanks, I went and stole food today,’ when what you’re expecting is ‘Thanks, I just had lunch,’ ” said John Buchanan, senior director of worldwide marketing for the Sims line at Electronic Arts.

The third option is called SimSidekick. A fans chooses from 6 characters on the Web site, and an image of the character that is chosen floats on top of the browser as the fan moves around the Web.

The character has site-specific responses to sites that Electronic Arts has chosen, like MTV.com, YouTube, and Twitter. On Twitter, for instance, where the mascot is a bird, a flock of bluebirds descends on the character, and, depending on its personality, the character will jump, wave his or her hands, or respond in some other way.

On other sites, the SimSidekick software looks for the category of the Web site, like travel or news, and the character responds appropriately, acting like a sports fanatic on a site like ESPN.com, or looking like he’s searching for something on Google.com.

Read the whole she-bang over at The New York Times!

13 Comments

  1. Kyle4Sims3 says:

    i love your site…seriously its true love!

    • Judhudson says:

      LOL thank you :) I don’t know if I’ll be able to focus at work tomorrow and Friday…Thankfully I’ll be free Saturday and Sunday to play with whatever EA/Maxis releases!

  2. tracy says:

    friday? why does it have to be friday?….why must i be in a performing choir…rawrr… :(

  3. Phil says:

    I’m pretty sure that the article is just talking about those widget type things and not an actual Sims 3 Game Demo or Trial.

    • Judhudson says:

      I hope not…Although at least it’s something, generally when they mean trial usually it ends up being some factor of the game :/ Really want to get a head start on the CAS!

  4. Cody Forsyth says:

    Alright, I’m a bit upset xD I’m at my grandparents all weekend. They don’t have a computer…Least not one that’d even THINK of running The Sims 3….Then again, computers don’t thing….Regardless! I wont be able to play until late Monday, and that’s if I don’t have a crapload of homework. I’m leaving tonight, meaning I’ll have everything from Thursday and Friday to deal with >.<

  5. Cody Forsyth says:

    **Computers don’t think

  6. Thomas says:

    AWESOME! I been hoping to hear those words: “Free trial” FOREVER!! lol So wait, i’m at school ’till 3pm, Eastern Coast time USA, will i still be able to get the free trial?!?!?! And i wonder how will they know we are a new user or just somebody who wants the trial?! :D YAYS!

  7. Andrew says:

    I hope this is true – thank god I’m off Friday. I hope it has to do with CAS or Create A Style. I cannot wait to see what unfolds. :)

  8. rene says:

    i got all the sims games frm number 1 but number 3 is so exspensif and i realy want it

  9. candy says:

    no grapenuts…………………………………………………………………………………………………………………………………………………………………………………………………………!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. Cosmin says:

    This is the proper Sample Page

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