Will Wright’s first ‘Stupid Fun Club’ project after Spore? It’s a toy!

Hmmm…Will is a tricky guy to decode.  Just got thru reading a post by the Los Angeles Times which listed 5 hints for Will Wright’s first project after Spore.  Basically his first project will be a toy that…well…seems intriguing to say the least.  It will be made of robotic components, have an internet connection, involve games and even allows for crowdsourcing (openly program).

No one really knows yet what he has, but it’s expected that he may be showing it in February during the Engage! Expo and Toy Fair as he will be speaking on the evolution of entertainment.

Will’s presentation, “The Evolution of Entertainment, A Toy’s Place” will look at toys, play, and the product development process from a new perspective.

“In some sense, what I’m really looking at is the evolution of the entertainment industry,” Will has said of his new outlook.

Through his SimCity, The Sims, and Spore game franchises created at Electronic Arts, Will created over one billion dollars of value for the game industry. As founder and chief executive of a new independent studio, Stupid Fun Club — with toy designs among Will’s primary focus — can he do the same for toys?

Join us by welcoming Will to Engage! at Toy Fair and hear his plans to turn the fun of child’s play into serious business.

Let’s just hope he doesn’t go too crazy on his ideas… 😛